Water, the essential building block of life, is now a mere consumer product, far from being a basic human right that should be enjoyed by all.

For the Freedom from Debt Coalition (FDC), this is very alarming as it poses threats to human life.

“We have lost our sense of the real value of water. Thus, we don’t feel the urgency to defend it against the ongoing exploitation due to prioritization of profit motives behind corporate-driven privatization,” lamented the group in a statement.

To expose the hollowness of a self-serving paradigm that promotes water as a mere consumer product accessible only by those who can afford, FDC is launching the Blue Drop Campaign on June 24, the feast day of St. John the Baptist and a date associated with water.

“Water, like air, is sacred to life. It makes up 60 to 70 percent of the composition of every living entity. It pervades a human being’s existence from the moment of conception up to her or his last breath. It is a cleansing agent or symbol of purification and courier of blessings during rites and rituals of different faiths. Such is the importance and uniqueness of water that no other element can replace it in its many functions,” the group said.

The Blue Drop Campaign aims to promote the creation of a culture of water that highlights the irreplaceable role that water plays in all aspects of human existence, and that motivates people to protect and defend their right to enjoy its life-giving benefits.

During the launch, FDC members, joining the local government officials of the municipality of San Juan, Metro Manila in a motorcade, will distribute clean drinking water to residents celebrating the feast day of St. John the Baptist.

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